Benefits of Online Reputation Management for Small Businesses

  • February 01, 2017
  • Brand development

Small businesses, morseo than ever, can benefit from online reputation management.

If you are a small business owner, you understand the significance of platforms like Yelp, Google, TrustPilot Avvo, and even Glassdoor. Not only do these highly authoritative websites rank high on Google, it is easy for a customer or ex-employee to leave a review.

Without a proactive strategy, these reviews can overwhelm. Learn why online reputation management should be a priority for small business.

What Happened to my Business’ Online Reputation?

Online Reputation Management Services

You’ve worked hard to build your company and your brand.  As a business owner, you know how easy it can be for someone to go online and tarnish your hard-earned reputation.

A bad review, a negative blog post, or an unflattering news article can damage your status and drive customers away.

Disgruntled former employees or angry customers have the power to do real harm to your business by saying negative things about you and your company’s products and services.

If your business is struggling with negative information on the Web, the loss of revenue and customers can be devastating.

Is there something that can be done? Let’s get into how you can improve your reputation as a small business.

Review Removals

If you receive a falsified or slanderous review, you may have a case to have the review(s) removed. Each platform differs, but this should a top consideration.

Recommended if there a handful of unwanted reviews. Otherwise, proactive strategies are ideal.

Branding

Your brand can be utilized to your advantage in small business reputation management.

Google favors brands in the search results. This is partially why pages like Yelp and Glassdoor rank when your business name is searched on Google.

This can be used to your advanage . You can utilize free online resources where you can create a branded listing.

The key is to make your brand name the title of the page and adding your key business information (Name, Address, and Phone) somewhere on the profile.

These resources include:

  • Niche Directories
  • Local Directories
  • Business Social Media
  • ‘Best Of’ Citation Websites
  • A Google Business Website
  • Web 2.0s
  • YouTube

Contact us for a full list.

How Can I Restore My Online Reputation?

Our reputation management experts have many years of experience in this challenging and highly specialized field.  We are digital marketing professionals with the tools and the industry best practices to build your brand, suppress negative Web content, and attract new customers to your business. We use a combination of proven strategies to restore your company’s reputation, pushing down negative search results and helping to show you in a positive light. The negative information will be replaced by positive, relevant, and well-written content showcasing the positive aspects of your business.  Our process begins with careful analysis of your company’s search engine placement and the negative information posted about you online.  Next, our experts formulate a strategy that improves your search engine rankings. In no time, your business will be flourishing again, bringing in new customers and seeing increased revenue.

Get Started Today with our ORM Services

Online reputation management services for small businesses aren’t only used to fight negative information.  Many smaller companies have used our expert services to build brands.  With our digital marketing expertise, we can help you attract new customers, create impactful, positive Web content, and see increased revenue.  Call Universal Business Reputation today at (714) 451-2043 or go online today to receive a free reputation analysis.



Brand development, Online Reputation Management,
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